The other day my phone was BOMBARDED with new messages and emails regarding social media changes, to include Facebook, Periscope and Apple products. Whooptie do. I don’t mean to sound sarcastic but the same thing happens all the time if you ask me. Something new is introduced to the world, everyone goes haywire about to pee on themselves and then the hype dies down…sooner or later something newer and better comes along, making it easy to forget what all the hype was about in the first place.
Are you one of those entrepreneurs? Do you freak out every time something new is introduced to the world? Well let me tell you, you’re setting yourself up to tank. Fast.
Gather yourself together and do the following to stay consistent in the midst of all the changes because they will keep coming and the bandwagons will fill up over and over again. Take control and do these 3 things to be able to stand!
Remember your vision
When you first started out, you had a vision – a purpose. Right? What was it? Hopefully, you’re revisiting that every now and then. New changes to how people can see you in landscape mode shouldn’t change certain things about you. If you have a message for your audience to hear and it’s done properly, it doesn’t matter what mode your iOS device is in. If you’ve built a strong platform and established a good relationship with your customers, those new changes shouldn’t really matter.
It’s very important to be aware of tech changes when they take place, but they should not stir the direction of your vision.
Keep your voice!
Everyone has a voice of their own, including you. It can be very tempting to change your voice when new platforms are being introduced and others are succeeding at them. Even if a change in your platform is necessary, doesn’t mean your voice should change. It may be hard for your audience to recognize you and that could possibly lead to losing clients. We don’t want that!
Instead, make yourself aware of the changes and carefully incorporate them into your brand and voice. Will it suit your audience? How do they feel about the changes? Make sure you address these things before jumping into a new avenue of expression and selling.
Always do the research
What kind of business person isn’t aware of what’s going on around them? Make sure you are up to date with the latest activity, tactics and habits of your competitors. It helps you stay on top of your game and make any necessary changes for improvement. Always be vigilant in what your competitors are doing. You won’t be caught off guard if your clients start making sudden moves to your competitors, you’ll know exactly what to do to keep and maintain your clients – without losing your own identity in the process.
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